SJTA to auction Rathyatra fest live telecast rights

Surjit Kumar Dhal,Puri, June 9: The Shree Jagannath Temple Administration (SJTA) has decided to auction the live telecast rights of Ratha Jatra-2019.

It has invited expression of interest from reputed TV channels for the telecast rights which includes Snana Jatra, Ratha Jatra, Bahuda Jatra, Suna Besha, Adharapana and Niladri Bije.

Notably, multiple news channels were earlier broadcasting the Ratha Jatra.

The deadline for submission of application with bid amount is June 10 (4.30 pm) and the applications will be opened on the same day at 4.45 pm in the presence of the applicant or their representative.

The selected bidder will have to deposit the full amount on receiving intimation from the SJTA.

The temple administration has also laid down several terms and conditions for the live telecast.

It specified that reputed TV channels having at least five years experience of producing/broadcasting/ telecasting news/features etc. can apply with their credential.

The approved bidder shall take the separate permissions for placement of cameras, DSNG van or any other appliances from District Administration/Police Administration and place machineries at their own cost.

While taking photographs/shooting, care should be taken so that any photo or video do not confuse or mislead the viewers.

Care should be taken not to make any hindrances while shooting photographs of Shree Jews.

Authorised channel should neither exhibit the live video display of Car Festival proceeding in public places of Puri Town nor exhibit any advertisement repugnant to the religious sentiment of the people.

The authorised channel shall scroll the message given by the SJTA during live telecast and provide the video pictures in DVD format to the temple administration, if necessary, it said.

Live telecast rights holder is bound to share the feed with national broadcaster DOORDARSHAN free of charges.

The telecast rights holder shall strictly follow the laws/rules/regulations of Government of India as well as Government of Odisha for live telecast, it said adding, in case of a dispute, the decision of the SJTA’s Chief Administrator shall be final and binding.