OPPO Unveils the Find X9 Series Globally

Barcelona, 28th October-OPPO’s global launch of the Find X9 Series reinforces its continued commitment to the high-end segment.

This move coincides with the brand’s global user base exceeding 740 million, reflecting its success in engaging new generations through user-centric innovation.

“OPPO is advancing its brand and user experience with a clear focus on the new generation of global users,” said Ling Liu, Overseas CMO of OPPO. “The new generation is defining the future of premium smartphones—they seek a complete experience that integrates imaging, AI, battery life, and connectivity. With Find X9 Series, OPPO aims to lead the new era of mobile imaging and set a new benchmark for camera flagships, marking a new chapter in our premium smartphone and innovation journey.”

Fueling Premium Market Momentum through Product Innovation

OPPO’s sustained momentum in the premium market is clearly reflected in recent data from Counterpoint Research, which shows the brand’s average selling price (ASP) surged by 14% year-on-year in Q2 2025. This is the fastest growth rate among all leading smartphone brands.

OPPO sustains product innovation by deeply understanding the needs of a new generation of consumers worldwide. According to IDC, the rising demand from young users is reshaping the technical roadmap of the mid-to-high-end market. In response, OPPO has integrated cutting-edge imaging systems, AI-powered features, long-lasting battery performance, and seamless cross-device connectivity into its products. This addresses the specific needs that are defining the next generation of mobile experiences.

Equipped with these comprehensive capabilities, Find X9 Series empowers today’s creators by turning the smartphone into a true content studio. Find X9 Pro’s 200MP Hasselblad Telephoto camera delivers exceptional clarity in every scenario-from live concerts to night cityscapes, ensuring users never miss a moment.

ColorOS 16 further enhances the experience with intuitive AI features. AI Portrait Glow optimizes lighting conditions for professional-grade portrait results, while AI Mind Space helps users organize ideas and inspiration effortlessly. Meanwhile, advanced privacy protection ensures user data remains secure.

More than just a smartphone, Find X9 Series embodies OPPO’s commitment to empowering creators, providing the advanced tools they need to create and express every moment in their own way.

Reimagining Retail for the New Generation

Going beyond its product innovation, OPPO has reimagined the retail experience. By embedding immersive display and customized service into its retail stores, offering new opportunities for users to connect directly with the brand. Online, OPPO is strengthening its global e-commerce presence across platforms favored by the new generation of shoppers, such as integrated TikTok storefronts and livestreaming, creating a seamless experience from discovery to purchase.