Shah Rukh Khan-Branded Dubai Project Sells Rs 50-Crore Penthouses On Launch Day

Dubai: Bollywood superstar Shah Rukh Khan’s Dubai-branded residential project, Shahrukhz Residences by Danube, has received an overwhelming response, with all its penthouses, priced at around Rs 50 crore each, selling out on the first day of bookings.

Launched on Thursday in Dubai Maritime City, the waterfront project features interiors designed by celebrity designer Gauri Khan, Shah Rukh Khan’s wife. The launch event was attended by the couple and hosted by filmmaker Karan Johar. DANUBE Group Chairman Rizwan Sajan said the project had received around 500 expressions of interest from prospective buyers. Apartments are priced from AED 1.65 million (approximately Rs 4.2 crore), with a flexible 30:70 payment plan.

The residential tower will feature over 40 lifestyle amenities, including cryotherapy, hyperbaric oxygen therapy, an infrared sauna, sports facilities, a rooftop King’s Club and access to a private yacht.

The launch follows the success of Danube’s commercial project, SHAHRUKHZ by Danube, which was reportedly sold out on its launch day in 2025.