Eureka Forbes Ltd. launches The Big Exchange, India’s first-ever cross-category online appliance exchange program

MUMBAI: In a groundbreaking move set to redefine online retail experiences, Eureka Forbes Ltd., India’s leading player in the health and hygiene industry, has announced the national launch of ‘The Big Exchange’ offer, the country’s first cross-category online exchange program.

The initiative enables customers to trade in a wide range of old small home appliances for exciting discounts on select Eureka Forbes Ltd. products available exclusively on the company’s website. The offer went live on 11th August, 2025.