Amazon brings back items after tweaking its investments

One of the biggest sellers on Amazon.com Inc’s India website has returned after the online retail giant changed its business structures to comply with new e-commerce  curbs that took effect last week, two sources told Reuters. The modified foreign direct investment rules that kicked in on February 1, prevent companies such as Amazon from selling products from vendors where they, or their group companies, have equity holdings.

Amazon and Walmart Inc had unsuccessfully lobbied against the latest rules and pushed for a delay in their implementation..

While product listings on Amazon have been disrupted, Flipkart has been less impacted as it had no equity holdings in its vendors.

Flipkart’s sellers were exhausting inventory from before the rules kicked in, and the company was working with its partners to ensure they complied with new norms when they sold new inventory on the platform, a person with direct knowledge of the matter said.