Campa Cola, SBI Life and ChatGPT Become Team India Associate Partners

The BCCI has selected three major brands—Campa Cola, SBI Life and ChatGPT—as associate partners for Team India’s upcoming home series. The partnership will remain valid until March 2028 and will cover 35 matches.
Campa Cola, owned by Reliance Industries, emerged as the highest bidder at ₹1.31 crore per match. SBI Life and ChatGPT each bid ₹1.20 crore per match. The BCCI is expected to earn a total of ₹129.85 crore from the 35-match deal.
Bisleri and Indian Oil Corporation also competed for the associate partnership, offering ₹1.20 crore per match.
Despite being associate partners, the three brands will not have their names or logos on Team India’s jerseys. Their branding will instead appear through television graphics, boundary cushions and prominent advertising spaces inside stadiums. Apollo Tyres is currently the principal sponsor of the Indian cricket team.
Team India’s next home assignment will be against the West Indies, who are scheduled to tour India from September 27. The series will feature three ODIs and five T20Is.