Odisha Tourism amps up its Regional Outreach Strategy, promotes niche tourism & eco-tourism

Hyderabad: Odisha Tourism’s campaign to boost inbound and domestic tourism began today with a roadshow in Hyderabad.
The event, organised in association
with FICCI, witnessed 40+ travel operators and 20+ tourism investors from Hyderabad engaged in a series of B2B interactions.
Odisha is actively promoting its tourism sector within domestic markets by showcasing its diverse attractions, including cultural heritage monuments, waterfalls, wildlife, local cuisine, hills, and Buddhist circuits.

This effort is further enhanced by the popular Eco Retreat Odisha, a three-month glamping festival that has gained widespread recognition.
The Roadshow was marked by a series of informative sessions and interactive engagements with travel operators and tourism stakeholders from
Hyderabad.
Deputy Chief Minister Pravati Parida said, “Our unwavering commitment fosters a pro-investment environment, providing robust support for businesses. Backed by unmatched destinations and serene landscapes, opportunities across diverse tourism sub sectors, Odisha presents a golden opportunity for investors to build, grow, and thrive in one of India’s most promising tourism markets.”
She emphasized Odisha’s growing importance on the tourism map of India. Her address underscored the state government’s commitment to enhancing the tourism sector and creating an inviting environment for tourists and investors alike.
Secretary Tourism Balwant Singh highlighted the State’s extensive tourism potential and efforts to make Odisha a key destination for domestic travellers.